i’m in Providence, RI today and tomorrow at BIF5, and will be liveblogging as i can.
‘he who is not busy being born must be busy dying’ – bob dylan
the great wisdom of BIF5 comes from the gestalt.
michael opens with a discussion of a male friend who had breast cancer resulting in a double mastectomy. he did a self-exam, found a lump. 2 doctors examined him, said ‘don’t worry, it’s probably just a cyst’
he followed up and had surgery to have it removed. turned out to be a 3rd grade tumour, required a radical mastectomy. (also went on tomoxofin as part of treatment – shared menopause with his wife – hilarious bonding experience – she believes every man should go on tomoxofin for at least 6 months)
men die more from embarassment than from anything else.
resulting in an insurance company partnering with him to lead an institute in cancer prevention.
his persistence in not settling with the status quo, and not ignoring the constant comments not to worry, and of being empowered by the ‘well, what do you want to do?’ response from medical professionals opened his mind to how the medical system is broken.
as an innovator you are deeply indebted to the joseph campbell’s of the world – you are on a journey, and there are shapeshifters everywhere, guardians who will prevent you from doing what you want. you need mentors to help you.
and don’t listen to anyone who tells you to be realistic, practical.
impossibility deals with physics, improbability deals with spirit. live a life of healthy uncertainty. gather smart people around you.
Anger is a very powerful force. The truth is often dramatized.
The interview for MOMA (with Philip Johnson) started with the provocation “Design is dead.” That statement forced her to respond as to why she disagreed. The importance of a hook, of something that forces you to articulate your anger, your passion, your beliefs, was a lesson not forgotten.
Designing “design” shows for MOMA was challenging as most of the MOMA audience is taking their prescription of matisse and picasso.
there has been (changing now) a lack of critical stature for design in the US (would include Canada as well). we need to become better design storytellers. for the ‘design + the elastic mind’ show, she hired an illustrator to create small
vignettes that communicate the narrative of process, materials, idea, etc.
designers are moving towards storytelling as a means to illustrate the implications of a new idea [scenarios, etc…]. also speaks towards empathy. design transforms revolutions into objects.
“design and the elastic mind’ was successful because of the narrative.
bringing design to business, to innovation, etc… design for debate (from RCA) – design props to force ppl to reassess expectations, etc.
curating is sifting [what is your filter? where does your pattern recognition come into play? what story are you trying to tell?] also the curator is a hunter-gatherer [magpie].
starts off talking about iphone transformed into an instrument via an app call the okarina. the network option, which allows you to see who else around the world is also playing.
do technologies bring us closer together or create a false sense of connectedness via globalization.
upon graduation from college with a lucrative philosphy, he went to ghana (accra) as an ethnomusicologist. idea of what his life was going to look like shattered when he was landing and the city of 3m ppl had NO electric light. hardest thing wasn’t apartment, etc – but rather that no one would talk to him and tell him what their lives were like.
that changed when he met his landlord (educated in the USSR, defected to midwest USA before returning to Accra) – who tutored him in social customs (ie – never get angry – always laugh to diffuse). patrick (the landlord) was the cultural bridge that enables you to embrace your xenophilia and ask questions [interesting phrasing].
other examples include a soweto music producer and paul simon’s graceland (boyoyo boys of soweto). what does it take now? with copious amounts of digital infrastructure ad information we are still incredibly bad at understanding how/what/why people behave.
Indie Chinese media group volunteers to translate all global media into Mandarin to understand how the rest of the world preceives them (includes Economist, NYT, also MIT Open Course Ware [WIN!])
Global Voice bloggers blog for the common project [values, understanding, etc] for purposes of solidarity as well as from a desire to tell stories, to communicate the realities from their POV.
Joey Ito (VC who is also obsessed w WoW) discusses the behaviour in his guild. Common context of guild enabled offworld problem solving and mentorship. How does that happen in a context such as Global Voices – shared cultural purpose and collaboration? And finally, does the iPhone Okarina enable or disable collaboration? Maybe it’s time to do a duet.
The doubt and disbelief that a car company cannot be reinvented are pervasive. Improbability is something to seek out – you should try to break it apart.
10yrs ago – US Marines, dropped into a war zone, made friends w Safa, a local Shiite. Jay defused bombs (!!!). One day, Safa was en rte to work w the British/US basecamp w 3 colleagues, they were stopped by thugs who shot his 3 friends in the face, killing them, and threatened to kill him and his family if he continued working with the army. he made a choice to try to improve his, and continued to go to work everyday.
transportation uses 71%of all imported oil. 60% goes to cars. he lost ppl to a war on oil that preserves that import relationship.
flip to his grandfather – former owner of Indian motorcycles. launched newsletters during WW2, crowdsourcing innovations. launched passion and commitment to cars, loves them. but going into the 21stC without the highest consumption in the development world is shameful
cars haven’t been adopted by the bobby flay-martha stewart- slow food movement – the axiom of you can do it – we can help.
applied war experience and strategy (sniping, military leadership, etc) to car industry.
Local motors – starting with the community – designing cool cars that ppl are deeply committed to loving and using.
Design-based innovation competitions – over 44K designs on the website. [BESPOKE AUTO!!!]
Can Creative Commons be applied to things in manufacturing and tangible value. Yes! All inhouse tools are open source. Big supporter and activist of open innovation.
If you want to connect with someone you need to build an experience that they will love and become angry for, that they will respond and defend. They will own the ideology and the brand, and share it for you. Keep you engaged with something that grounds you throughout your daily life.
If you want to be accurate and real you need to be on the street, you need to be local, speak the cultural language and . Micro-factories challenges the culture of centralized manufacturing [invites crowd to discuss dealing w economies of scale at break].
Local Cars = 5x faster + 100X Less Capital.
Community delivers great design meant to be enjoyed by the community. Silicon Valley is not the only place where disruptive innovation.
[This guy is AWESOME]