Don Tapscott – Net Generation
Kids of the Baby Boom are bathed in bits. Talks a bit about Growing Up Digital, etc.
In the late 90’s he had an interview w Pamela Wallin – 60minutes of internet surfing on TV. Don’t kid wasn’t so thrilled – ‘Dad’s going on TV to use the internet for an hour? Why would anyone want to do that? Stupidest show ever. I’m so embarrassed, all my friends are going to see this.”
Interview with his son later – “Dad, you adults are obsessed with technology. It’s sort of like a TV show where you check out the refrigerator ‘technology’. Oh look, Dad found some content – it’s called meatloaf.” Kids are the authority on new technology. (heh)
Facebook group started for Wikinomics over 24hrs – growth of community and expectations demonstrative of self- organization. Build platforms to enable collaboration and creativity.
Joe O’Shea – Rhodes Scholar doing his Masters ot Oxford, President of the Student Council ot FSU, sat on 18 ctes + chaired 6, setup a health clinic in the 9th Ward on NOLA after Katrina, developed a Global Peace Exchange with 14 countries + a summit, etc. Doesn’t read books.
How you spend your time between the ages of 8-18 influences and affects your synaptic pathways and behaviours for the rest of your life. How does this portend what Millenials will be doing in 10yrs?
Bruce Nussbaum +
Talk about the good, bad and ugly of open innovation (buzz word that ppl have created when they are full of shit.)
We’re all ppl at the end of the day, and we can’t do things as we’ve always done. Open means opening the spirit. At NEstle, 37% of company works in R&D – 50M ppl in the world who are equally smart. Looking outside can be way more beneficial.
Despite the buzzword, they still represent change, and a committed to change.
BN: What kinds of problems are best solved via open innovation?
Example: Need to create an ice cream that maintains texture and taste but is not frozen until delivered to the consumer/retailer. (saves on costs, refrigeration, etc). Problem contextualized and put out to an integrated network of other business and academia – leveraging the network of expertise.
[battery time prohibitive for further blogging of this session, more soon!]