Hey! we’ve been planning a really awesome event for this Friday November 16 at the Gladstone Hotel – iLunch 6.03 – (ad)ventures in mobile. there’s a great lineup of panelists, one-on-one meetings after the panel proper, and a tasty lunch! Details below, and hope to see you there!
(ps – big props to sebastien chorney and io’s mobile committee for taking the reins on this session’s program!!)
(Ad)Ventures in Mobile
Opportunities in mobile marketing: A discussion on mobile content, applications, user experiences, business models, and integrating the strategy that works for you – with special guest speakers:
* Adrienne Clapperton, Producer, BiteTV
* Gavin Newman, Executive Producer, Virgin Media Television – UK
* Andrew Osmak, Senior VP Business Development, Lavalife
* Derek van der Plaat, CEO, Jambo Mobile Solutions & Silverbirch Inc.
Moderated by:
* Claude Galipeau, Principal, The Galipeau Group
Discussion description
This iLunch session will be dedicated to exploring the future possibilities for mobile – both the content and the applications required to get content to intended market. The guest panelists will examine the medium of mobile in order for traditional content producers to get up to speed on the status quo, emerging opportunities (and numerous challenges). We will also look to other media platforms such as broadcast, broadband, music and publishing, as well as out into the social climate of society to consider unique opportunities and rate of innovation on this platform. We will ultimately focus on how to exploit the personal nature of mobile devices through content and applications to enrich the mobile experience for the end-user.
A panel of progressive members of the mobile community as well as leading thinkers and innovators in multi-platform content will use this context to discuss opportunities for Ontario mobile businesses to create these types of commercially viable applications and content for a global market. Continue reading
