The MEIC is super stoked to be hosting the Inaugural Mobile Categories for the Canadian New Media Awards! If your company, or you know of a company, that is interested in submitting a nomination – the application forms (for all categories!) are here.
There are 3 new categories for Mobile this year:
Best in Mobile Marketing
Brand, agency or campaign who has demonstrated innovation and exceptional execution in mobile marketing. Entrees will be judged according to potential to influence consumer perception or purchasing habits.
Best Mobile Application
Any application that delivers services to a mobile phone. This application demonstrates excellent functionality, innovation, audience reach and frequency, and demonstrates excellence in the use of the mobile medium.
Best Location-Based Service
Any mobile website, application or experience that obtains a geographical location to provide enhanced services and experiences. These services may include navigation and mapping (your nearest restaurant or gas station), weather services, traffic updates, mobile commerce (location based advertising) or highlight points of interest (health, work or personal).