shot from the hip

michele perras – curled up with uncertainty

iLunch 6.03

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Hey! we’ve been planning a really awesome event for this Friday November 16 at the Gladstone Hotel – iLunch 6.03 – (ad)ventures in mobile. there’s a great lineup of panelists, one-on-one meetings after the panel proper, and a tasty lunch! Details below, and hope to see you there!

(ps – big props to sebastien chorney and io’s mobile committee for taking the reins on this session’s program!!)

(Ad)Ventures in Mobile
Opportunities in mobile marketing: A discussion on mobile content, applications, user experiences, business models, and integrating the strategy that works for you – with special guest speakers:

* Adrienne Clapperton, Producer, BiteTV
* Gavin Newman, Executive Producer, Virgin Media Television – UK
* Andrew Osmak, Senior VP Business Development, Lavalife
* Derek van der Plaat, CEO, Jambo Mobile Solutions & Silverbirch Inc.

Moderated by:
* Claude Galipeau, Principal, The Galipeau Group

Discussion description
This iLunch session will be dedicated to exploring the future possibilities for mobile – both the content and the applications required to get content to intended market. The guest panelists will examine the medium of mobile in order for traditional content producers to get up to speed on the status quo, emerging opportunities (and numerous challenges). We will also look to other media platforms such as broadcast, broadband, music and publishing, as well as out into the social climate of society to consider unique opportunities and rate of innovation on this platform. We will ultimately focus on how to exploit the personal nature of mobile devices through content and applications to enrich the mobile experience for the end-user.

A panel of progressive members of the mobile community as well as leading thinkers and innovators in multi-platform content will use this context to discuss opportunities for Ontario mobile businesses to create these types of commercially viable applications and content for a global market.

The Gladstone Hotel, 1214 Queen Street West
11:30AM – Doors open
12:00pm – 2:00pm Discussion
2:10pm – 3:00pm One-on-one meetings with speakers

Speaker bios, registration info and full details available here.

This iLunch session is produced by IO’s Mobile Committee, which includes representatives from Quickplay, Murmur Inc, BiteTV, and marblemedia, among others, and is presented by Interactive Ontario (io) in partnership with Mobile Monday Toronto with the generous support of the Ontario Media Development Corporation (OMDC).

Click here to sign up online now for 10-minute one-on-one meetings with the speakers!
Are you interested in using your content on mobile? Curious about how to make it work in a marketing strategy? Register now to join the discussion!

io, Mobile Monday Member rate ($40 in advance)
Regular industry rate ($60 in advance)
Register in advance and save! Prices at the door are: $50.00 & $75.00 respectively.You can also check out the iLunch 6.01 Facebook page:


Written by michele

11/14/2007 at 4:39 pm

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